![]() ![]() On the frozen dessert side, Tillamook offers 48-ounce family-sized ice cream cartons and ice cream sandwiches. The cooperative is introducing cracker cuts of some of its most popular cheeses (Sharp Yellow cheddar, Extra Sharp White cheddar and pepper jack). And Tillamook is further expanding its offerings in 2021. These blocks become shreds, slices and block cheeses or are aged even longer, three to 10 years, for the company’s Maker’s Reserve line, Kapllani explains. “In fact, at any given time, Tillamook has approximately $250 million worth of cheese sitting in our warehouse aging.” “All Tillamook cheddars are made from the exact same recipe and then naturally aged in 40-pound blocks until just perfect,” Kapllani says. ![]() Tillamook initially offered only cheese products, and it uses the same recipe today as it did in 1909 for its cheddar. Its primary focus is traditional retail (grocery, mass merchandise, specialty and club stores), but it does also serve foodservice locations across the country. The company produces 340 SKUs in six categories: cheese, ice cream, cream cheese spreads, butter, yogurt and sour cream, says Sue Kapllani, vice president, marketing. The yogurt flavor combinations include Oregon Strawberry paired with Plain, Northwest Raspberry paired with Blackberry, Oregon Blueberry paired with Vanilla, California Peach paired with Plain, Dark Cherry paired with Plain and Vanilla Bean paired with Plain.īeyond its recent yogurt release, Tillamook’s product offerings are extensive. Tillamook recently refreshed its yogurt offerings to include the Tillamook Creamery Collection - a line of yogurt that features side-by-side flavors. The cooperative’s future-thinking viewpoint also allows Tillamook to invest in product areas that might not be immediately profitable, including the yogurt category, which Criteser says has been a difficult category in which to compete in recent years. “But our team has just done an amazing job of generating demand, developing great relationships with retailers and getting product to those markets.” ![]() “It's been challenging generally to expand our business from a regional business to a national business,” he adds. ![]() It has expanded into tens of thousands of new stores and introduced its products to “over 6 million new households” in the past three years, Criteser points out. Since then, Tillamook has developed relationships with consumers across the country. “We put together a plan approached our board and our members with the idea that it was time for us to move east and to sell products and gain distribution and markets around the U.S.,” he says. That year, the cooperative came up with a proposal to expand its distribution in other parts of the country, Criteser explains. Up until 2017, Tillamook focused on growing in the Western part of the United States. An example of this is Tillamook’s recent investment in a national expansion “knowing that it's going to depress earnings in the near term, but someday it'll pay off for the cooperative,” Criteser says. The cooperative also can make decisions that might not be profitable immediately. This long-term viewpoint means that Tillamook can prioritize its values even if there’s something in the marketplace that might challenge them. While it’s become en vogue for companies to talk about stakeholder value, Tillamook has operated this way for years, as its decisions are guided by its farmer-owners’ “hopes and dreams for the business and for their individual farms,” Criteser points out. ![]()
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